5 Things Small Business Owners Need to Hear Today About Video
Yerrrrr! Video is everywhere: social media, websites, emails, ads. Hell, video is even embedded within billboards nowadays. It feels like everyone’s doing it, right? And maybe you're sitting there thinking, "Is video even worth it for my business? Can I even afford it? Where would I even start?"
Relax, you’re not alone. Video can seem overwhelming, but it doesn’t have to be. Truth is, video is one of the most powerful communication tools for reaching your audience, building trust, and showing people who you really are. Here are five things you need to hear today about video production!
You Don’t Need a Hollywood Budget
Video can be expensive, but the great thing about video is that it’s extremely scalable. If given a video production creative brief, it can probably be created for both $50,000 and $5,000. Granted, the projects will look very different, and there will be compromises with the creative vision but as long as the video project has solid goals, and a purpose, then it’ll all turn out amazing. Try to focus on the core message of the project. Authenticity beats perfection every time. A heartfelt message filmed on a phone can connect more than a slick ad that feels empty. So if you honestly don’t have the budget to work with a video creator - Be authentic and do it yourself!
2. Highlight Your Superfans
Your superfans are the ones that are your ride or die! They want to support you and share the cool things you are doing. They probably have bought many things from you and are one of the reasons why you continue to do what you’re doing. Show some appreciation by incorporating them into your marketing. For instance, creating a video of a customer success story will help to humanize your brand by helping other viewers see themselves within your brand by connecting with someone that most likely is similar to them.
3. Video Builds Trust Like Nothing Else
People do business with those they know, like, and trust. Video fast-tracks that connection by showing your face, your voice, and your values in a way that is truly unique. It might feel weird at first, but share your why! Why did you start your business? What keeps you going? What problem are you trying to solve!? People want to see the unfiltered, real side of your brand.
4. Consistency Wins
One video won’t change your life (or your business). But showing up consistently over time? That’s where the magic happens. Simple as that. Come up with a plan that will allow you to share video content consistently and stick to it. It’s also good to know that video can and should be repurposed! Cut up the longer video into shorter clips, create a blog posts from the video content, share the video in your emails! Make the content work for you.
5. You Don’t Have to Do It Alone
Video is a lot to handle alone. So find a partner! It can be someone that creates your video content for you, someone that consults with you to help you build the strategy and gives you information that’ll make your life easier or someone that is in the process of learning with you. It’s much easier to learn something when you’re not doing it alone! Partner with someone that understands your vision.
Final Thoughts
Video doesn’t have to be intimidating. it’s just a way to tell your story in a format people love. It might feel weird, but your audience wants to hear your story. So whether you’re just starting out or looking to step up your game, remember: keep making content.
Need help figuring out where to start? Let’s chat. I’d love to help you bring your story to life and connect with your audience in a way that feels real.
