How Video Campaigns Help Small Businesses Grow
In a world where small business owners wear multiple hats—sales, customer service, product development, HR—marketing gets pushed aside. I get it. But the truth is, if you want to grow, marketing needs to be a priority. And video is a hell of a way to get your message out there.
Video content can do more than just introduce your business to potential customers. A well-thought-out video campaign can build relationships, tell your brand’s story, and keep you top of mind. It happens all the time! One off videos are great especially if you need a video to fulfil a very specific purpose like being shown at a job fair to a niche group of attendees. The major benefit of creating a campaign is that there is power in sharing a series of videos and assets that work together to reach your audience cohesively.
One of my favorite things to focus on is building mini-campaigns. It starts with your goals. Whether you want to raise brand awareness, drive sales, or highlight a specific product or service, we’ll work together to create a plan that is campaign-centric. For example, think about having a three-minute main video that dives deep into your story, combined with shorter clips for social media that showcase your empathy, authority and what success looks like for you customer, alongside a still image and b roll library full of purposeful content that can be used for email marketing, website, social, billboards, graphic design. The list goes on and the options are endless, but at the end of the day each piece is working to keep your business visible by telling a unified message.
Here’s How Video Campaigns Can Help
1. Boost Engagement
Sounds basic, but people engage with visuals that are engaging! Videos simply get more engagement on social media than any other type of content. It grabs attention faster, encourages shares, and leaves a lasting impression.
2. Reach New Audiences
Because you’ll have a variety of assets, you’ll be able to use the assets for different modes of online communication. That full length brand film might live on your website or YouTube, but those 15-30 second clips? Perfect for Instagram, TikTok, or Facebook ads. You can do more because you’ll have more!
3. Maximize Your Investment
When you approach video production as a campaign rather than a one-off, you’re optimizing both your time and budget. Instead of a single video, you’re investing in a suite of assets—each tailored to different platforms and audiences. This strategic approach ensures your message reaches a broader audience, keeps your brand consistent, and gives you a variety of content to share across social media, your website, and beyond. By repurposing footage into multiple formats, you extend the value of your investment, ensuring that every piece of content works harder for your brand.
4. Consistency
Each part of the campaign supports the other when it’s done right. It’s like giving your audience a sneak peek at different sides of your business, all tying back to your main story. People love when messaging is consistent, and that’s what builds trust.