The Wausau River District, a small non-profit promoting Downtown Wausau, often host great events but struggled with content creation, making it hard to market future ones. Last year’s Wausau Night Market was a big success, but without any visual documentation, they lacked footage to showcase the event. This year, the focus shifted to capturing the event on camera to help the community relive the memories and use the content for future promotions.

The approach to the Wausau Night Market project centered on capturing enough content to create a high-energy video that not only highlighted the event but could also be used for future promotions. The goal was to provide evergreen content—footage that remains relevant for years to come—ensuring the Wausau River District would have plenty of material to promote future markets and events. By blending a lively atmosphere with modern visual aesthetics aligned with their brand, the content included event highlights, crowd reactions, location identifiers, and spontaneous interviews with attendees and vendors. This ensured a dynamic, fun, and welcoming tone, while creating long-lasting value for the district’s marketing efforts.

Delivered was a comprehensive collection of content for the Wausau River District, including a full event video, a 30-second edit, and a 15-second edit, all optimized for both horizontal and vertical social media formats. Interview-based videos featuring attendees and vendors were also provided, along with a well-curated B-roll library filled with the best clips from the event.

The 30-second edit became the most popular video online, receiving significant positive feedback from the community and generating excitement for future events. This collection of content not only enhanced marketing efforts but also helped foster lasting community engagement.