Andii - Living Intentionally
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The Problem
The main challenge was sharing the personal experience of hearing loss and its impact on Andii's life as a musician. The piece aimed to help people understand what it’s like for her as she navigates the gradual loss of her hearing. Over time, she’s begun losing high and low frequencies, making it increasingly difficult to hear music, conversations, and the small moments of connection that matter most. These struggles are especially hard in social settings, where missed jokes or cues leave her feeling disconnected. The emotional weight of this gradual loss, alongside the embarrassment and frustration of missing out, became the focal point of the story.
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The Approach
The project centered on telling her story with empathy and honesty. Through a candid interview, she shared her journey of navigating hearing loss—explaining how it affects her daily life, creative work, and interactions. The goal was to strike a balance between her vulnerability and her strength, highlighting her resilience while allowing audiences to understand the impact of her hearing loss.
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The Results
The completed video authentically portrayed her experience with hearing loss, offering viewers an intimate look into her world. It helped bridge understanding by showing the personal challenges she faces while also emphasizing her perseverance. The story resonated deeply with audiences, sparking empathy and compassion, and ultimately raised awareness of the emotional and social effects of hearing loss in a creative, relatable way.