DJ Justin Pitlik needed a way to authentically connect with couples in the early stages of planning their weddings. While his services are valuable, the challenge was not about showcasing up-lighting or photobooths, but about capturing his passion for creating unforgettable moments on a couple’s special day. Couples need to trust not just his skills, but who Justin is as a person, and understand the vital role music plays in setting the tone for lifelong memories.

A brand film that focused on who Justin is and why he loves what he does was created. The story emphasized his passion for being an integral part of a couple’s magical day, showcasing the personal connection he builds with his clients. By concentrating on Justin’s personality and how he enhances wedding experiences through music, viewers came away feeling a sense of trust and connection. The goal was to intrigue them enough to explore his services further. This video served as a top-of-the-funnel awareness piece, building an emotional connection without focusing heavily on the specifics of his offerings.

A full brand film, along with two short, digestible video snippets crafted specifically for social media. Once Justin shared the brand film online, it garnered a lot of love, with 370 likes, 77 comments, 5k views, and numerous shares from the initial post, successfully building awareness and engagement around his brand. People still come back to watch the video today to show how proud they are of him.